Pokémon Go – Niantic is killing the Golden Goose

I was in quite early on Pokémon GO (if only GO stood for Global Offensive) as far as the craze in the UK; I was the first that I knew of to sideload the files needed onto my new Nexus phone and was playing along with everyone else. I had a moment of total nostalgia when my parents got me Blue and I was one of the ‘in kids’. More of that is in this entry but my point is that I was on the bleeding edge and learning with everyone else. We learned how to catch, how the gyms worked and until everyone else had it, I felt like I was part of a club. Yes, a very nerdy club, but an exclusive club all the same.

I was ecstatic when the game finally hit the UK, despite the servers still being more unstable than your typical psychiatric patient, everyone was talking about it. I’ll even admit that GO was the tipping point for me to upgrade my four year old Nexus 4 to a Nexus 6P.

Nintendo’s stock went up by 30% to the point where it’s company value was higher than Sony’s, this despite Nintendo only licencing the assets and such to Niantic, a company under Google/Alphabet’s umbrella that developed the AR game Ingress prior to taking on GO.

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