Google (or should I now call it “Alphabet’s Google”?) as a service and as a family of products have essentially taken over the Internet in terms of how many people use it. We’re constantly told to diversify ourselves and never put all our eggs in one basket in every facet of our lives; pensions, banking, news, information etc. Yet when it comes to online presence we’re more than happy to lay ourselves entirely at the doorstep of Mountain View, CA.
For years we’ve said ‘Google it’ instead of ‘Look online for it’. Nobody says that a product is part of ‘The Alphabet Inc. Family’, but a part of ‘The Google Family’, despite the former being truth because of the name recognition alone, and the mindset the brand name evokes. We’re a long way past the days of ‘Don’t be Evil’, and given the recent firing of Jason Damore over his emotionally bland (but factually correct) memo that was circulated internally and then leaked (as an aside, how much is on the table for the person responsible never being fired over this?) alongside the outright, thankfully temporary, Google-wide ban of Jordan B. Peterson, it gives the wary pause for thought.
But it shouldn’t be just the wary that are taken aback by the brashness and blatant leanings that the web’s largest company has, both politically and ideologically; it should be everyone. The poster declaring that ‘You’ve had a bit too much to think!’ is becoming chillingly accurate. Every person that has all of their online eggs in the Google basket should be concerned about the G-Man potentially knocking on your door with the G-Ban.